The age-old debate of ccTLDs versus TLDs in SEO takes a new turn in 2024. We're launching an experiment with two fresh domains: siaroofing.com (a TLD) and siaroofing.com.au (an Australian ccTLD), both starting from ground zero with no prior SEO advantages. This sets the stage for a pure, unbiased test of their inherent strengths in the realm of local search rankings.

Our mission is to observe which domain soars to the top of search rankings first. By selecting the same target keyword for both domains and applying identical SEO tactics – from keyword optimization to content creation – we ensure a level playing field. This methodical approach will shed light on whether a ccTLD like '.com.au' still holds a distinct advantage in local searches, or if a generic TLD like '.com' can match or even surpass it in the race to local SEO prominence.

As both domains climb the SEO ladder, we'll closely monitor their progress, offering real-time insights into their journey. This experiment is not just about winning the race; it's about redefining our understanding of domain influence in local SEO as we navigate the ever-evolving digital landscape.