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eCommerce SEO

Visual Commerce Playbook 2025: Master Google’s Free Listings...

Includes all Merchant Center, Product Studio, and Shopping ads changes through April 2025. Who this is for: Owners and non-technical marketers at product businesses with $50K-$20M revenue who want to unlock Google's free listings, create competitive product imagery with AI, and profitably scale Shopping ads without wasting budget. https://open.spotify.com/episode/7kLkpL7eYiGjeUVYmrTlnf?si=sDLRjrR7TWq6JyJXOTgdCA The 2025 Visual Commerce Revolution Google Shopping has transformed from a simple price-comparison box into a comprehensive product discovery engine powered by computer vision, real-time inventory feeds, and generative AI. Four game-changing updates rolled out between March and April 2025 that have fundamentally changed how products appear and perform in Google's ecosystem: Date (2025)UpdateWhy It MattersApril 21"Product Clicks" metric replaces "Interactions" — counts...
Bishal Shrestha Bishal Shrestha - 0

Local SEO in 2025-26

Industry News & Trends Bishal Shrestha -

GEO vs SEO Explained: Why Your Content Strategy Needs Both to Survive Google’s AI Shift

SEO Bishal Shrestha -

Google’s ccTLD Sunset: How the End of Country-Code Domains Impacts Your SEO Strategy

Industry News & Trends Bishal Shrestha -

Mastering Google AI Overviews: The New Search Landscape

AI & Machine Learning Bishal Shrestha -

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eCommerce SEO

Visual Commerce Playbook 2025: Master Google’s Free Listings & AI-Powered Shopping Ads

Bishal Shrestha -
Includes all Merchant Center, Product Studio, and Shopping ads changes through April 2025. Who this is for: Owners and non-technical marketers at product businesses with $50K-$20M...
Industry News & Trends

Local SEO in 2025-26

Bishal Shrestha -
The Transformation of Local Search https://open.spotify.com/episode/0dWrXHl8hPaWgc5pgVi87A?si=nY9eI2O3SvyG7L1kWo32nA Open Google on your phone and type "dentist near me" today, and you'll immediately notice how dramatically the search landscape...
SEO

GEO vs SEO Explained: Why Your Content Strategy Needs Both to Survive Google’s AI Shift

Bishal Shrestha -
With generative AI reshaping search experiences, digital marketers face a critical question: how will traditional SEO evolve alongside emerging Generative Engine Optimization (GEO)? Industry...
Industry News & Trends

Google’s ccTLD Sunset: How the End of Country-Code Domains Impacts Your SEO Strategy

Bishal Shrestha -
In a major shift for international search, Google is gradually redirecting all of its country-code domains (like google.com.au) to google.com. The company officially announced...
AI & Machine Learning

Mastering Google AI Overviews: The New Search Landscape

Bishal Shrestha -
The Evolving Search Reality Google's AI Overviews (AIOs) have fundamentally altered the search landscape, creating both challenges and opportunities for digital marketers. Understanding the scope...
SEO

User Experience (UX) & SEO: The Overlap You Can’t Ignore

Bishal Shrestha -
Have you ever landed on a website only to leave immediately because it took forever to load or was impossible to navigate? This experience...
Analytics & Tracking

How to Track Conversions & Goals in GA4: A Complete Guide

Bishal Shrestha -
Ever wondered if your marketing efforts are actually delivering results? Curious about which parts of your website drive the most sales or generate the...
Content Marketing

Topic Clusters & Pillar Pages: A Modern SEO Strategy for Content Organization

Bishal Shrestha -
In today's competitive digital landscape, websites that rank consistently on Google share a common trait: strategic content organization. Topic clusters and pillar pages represent...
PPC

Writing Killer Ad Copy: Grabbing Attention on the SERP

Bishal Shrestha -
In the digital marketing battlefield, your ad copy is often the deciding factor between a click and a scroll-past. Exceptional advertising copy doesn't just...
Local SEO

Local SEO: How to Optimise for ‘Near Me’ Searches

Bishal Shrestha -
Picture this: you're exploring an unfamiliar neighborhood when hunger strikes. You pull out your phone, type "coffee near me," and within seconds, you're walking...
SEO

Structured Data & Schema Markup: Speaking the Search Engines’ Language

Bishal Shrestha -
Search visibility isn't just about keywords anymore. Behind the scenes of those eye-catching search results—complete with star ratings, product prices, and event details—lies a...
Content Marketing

Content Optimisation: Writing for Both Users & Search Engines

Bishal Shrestha -
The digital divide between highly visible content and buried pages runs deeper than most realize. Successful online content strikes a delicate balance—simultaneously engaging human...
PPC

Optimising Bids & Budgets for Better ROI

Bishal Shrestha -
Have you ever wondered why some businesses see amazing returns from their online ads while others struggle to break even? The difference often comes...
SEO

Technical SEO Part 2: Crawlability and Indexability

Bishal Shrestha -
Ever wondered why some websites rank high in search results while others remain hidden in the digital abyss? The answer often comes down to...
Analytics & Tracking

Search Console 101: A Walkthrough – Index Coverage & Performance Reports

Bishal Shrestha -
Have you ever wondered why some websites consistently appear at the top of Google's search results while others get buried on page five? Or...
Display & Remarketing

Remarketing & Display Ads: Staying Top-of-Mind in the Digital World

Bishal Shrestha -
Have you ever browsed an online shop for a new pair of trainers, only to see advertisements for those exact shoes following you around...
SEO

Technical SEO Part 1: Site Speed, Mobile-Friendliness & Security

Bishal Shrestha -
Have you ever clicked on a website only to find yourself drumming your fingers waiting for it to load? Or tried shopping on your...
Content Marketing

Building a Content Calendar: Step-by-Step

Bishal Shrestha -
Ever noticed how some brands never seem to run out of fresh content? While you're scrambling at the last minute trying to figure out...
Analytics & Tracking

Measuring SEO Success: Intro to Google Analytics & Search Console

Bishal Shrestha -
Have you ever wondered if your SEO efforts are actually paying off? Do you check your traffic numbers on Facebook or Instagram and ask...
PPC

Setting Up a Google Ads Search Campaign

Bishal Shrestha -
Have you ever wondered how to advertise on Google, reach your target audience effectively, and boost your business performance? Are you curious about the...
Link Building

Link Building 101: The Basics of Gaining Backlinks

Bishal Shrestha -
Have you ever wondered how some websites seem to magically appear at the top of Google search results? Or why your competitor's site consistently...
Analytics & Tracking

GA4 101: Setting Up & Navigating Your Dashboard

Bishal Shrestha -
Have you ever wondered how to keep track of every click, swipe, or scroll on your website? Do you find yourself drowning in numbers...
Content Marketing

Core Content & Pages: Building a Solid Site Structure

Bishal Shrestha -
Have you ever landed on a website and felt completely lost? Or found yourself clicking in circles, trying to locate the right page? If...
SEM

PPC 101: Introduction to Pay-Per-Click Advertising

Bishal Shrestha -
Ever notice those ads that appear right at the top of your search results? Or wonder how companies seem to know exactly when you're...
SEO

On-Page SEO Essentials: Title Tags, Meta Descriptions & Headers

Bishal Shrestha -
Have you ever wondered how some web pages manage to appear right at the top of Google's results for searches like "on-page SEO" or...
SEO

Keyword Research Basics: Finding & Prioritising Your Target Terms

Bishal Shrestha -
Have you ever wondered why some websites pop up instantly on Google while others seem to be stuck on page two, three, or even...
SEO

How Search Engines Work: Crawling, Indexing, & Ranking

Bishal Shrestha -
Ever wonder how Google or Bing manage to sift through billions of websites in seconds and present you with the exact information you need?...
SEO

SEO 101: The Basics Every Business Needs

Bishal Shrestha -
Ever noticed how some websites always seem to dominate the top spots on Google? Meanwhile, your own site struggles to get noticed in the...
SEO

Welcome to Search Insights Academy!

Bishal Shrestha -
Embark on a Journey of Discovery and Mastery in the World of SEO and Search Marketing Welcome to Search Insights Academy – your nexus for...

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Search Console 101: A Walkthrough – Index Coverage & Performance Reports

Have you ever wondered why some websites consistently appear at the top of Google's search results while others get buried on page five? Or been curious about how to accurately track your website traffic without relying on guesswork? If...
Bishal Shrestha -

Link Building 101: The Basics of Gaining Backlinks

Have you ever wondered how some websites seem to magically appear at the top of Google search results? Or why your competitor's site consistently outranks yours despite offering similar products or services? The secret often lies in the power...
Bishal Shrestha -

GA4 101: Setting Up & Navigating Your Dashboard

Have you ever wondered how to keep track of every click, swipe, or scroll on your website? Do you find yourself drowning in numbers without knowing which metrics matter most? Or perhaps you've heard people mention "GA4" but aren't...
Bishal Shrestha -

PPC 101: Introduction to Pay-Per-Click Advertising

Ever notice those ads that appear right at the top of your search results? Or wonder how companies seem to know exactly when you're interested in their products? That's the magic of pay-per-click advertising, and if you've been curious...
Bishal Shrestha -
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Headlines

Visual Commerce Playbook 2025: Master Google’s Free Listings & AI-Powered Shopping Ads

0
Includes all Merchant Center, Product Studio, and Shopping ads...

Local SEO in 2025-26

0
The Transformation of Local Search https://open.spotify.com/episode/0dWrXHl8hPaWgc5pgVi87A?si=nY9eI2O3SvyG7L1kWo32nA Open Google on your phone...

GEO vs SEO Explained: Why Your Content Strategy Needs Both to Survive Google’s AI Shift

0
With generative AI reshaping search experiences, digital marketers face...

Google’s ccTLD Sunset: How the End of Country-Code Domains Impacts Your SEO Strategy

0
In a major shift for international search, Google is...

Contribute

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